Target Audience
The Target Audience for the website is current NWTC faculty, community business leaders, and NWTC students.
Message
The message of the site is to inform the audience of the College of Business Portfolio Showcase. The design supports the message by applying a minimalist design that focuses on the details of the event.
Goal
The goal of the site is to get the target audience to attend the portfolio showcase. The design supports the goal by prominently featuring CTAs and focusing on the pertinent information relating to the event.
CTAs
The CTAs for the site are to get directions to the portfolio showcase and to learn more about what programs are featured as part of the showcase. The design supports the CTAs by promintently featuring them on the home page and again on the contact and programs pages.
Summary
The layout for the site was chosen to create a minimalist and clean looking site that draws attention to the content of the site. The color palette was chosen to match with NWTC's overall branding which features a lot of blue, gray, and white shades. The Typography used on the site is a serif font called Work Sans. This was chosen because it is easy to read and is a similar font to what is used by NWTC in their other communication methods.